Halyard Education Partners acquires WorldClass Strategy

Halyard Education Partners, a portfolio company of Halyard Capital, announced today the acquisition of WorldClass Strategy, one of the leading providers of performance-based interactive marketing services to the higher education industry. Through this acquisition Halyard Education Partners has created one of the largest networks of web sites and capabilities that support the postsecondary education market with online marketing services for student acquisition and retention.

“This acquisition makes Halyard Education Partners one of the largest and most comprehensive resources for prospective students seeking educational options and, in turn, colleges and universities to acquire and retain students,” said Steve Isaac, CEO of Halyard Education Partners. “With the addition of WorldClass Strategy, Halyard Education Partners will generate nearly 3 million unique visitors a month and, in turn, deliver more than 2.4 million prospective students to institutions this year alone.”

Seattle-based WorldClass Strategy provides a unique blend of interactive marketing services, including search engine optimization, media buying, online ad placement, sales lead generation, analytics, creative design, as well as sophisticated ROI modeling and campaign tracking. In addition to the full suite of interactive marketing services, WorldClass Strategy operates EarnMyDegree.com, one of the most popular lead generation sites for the online education and distance learning industries. Named one of the Top 50 Interactive Ad Agencies by AdWeek, it has provided hundreds of thousands of leads for some of the leading Fortune 1000 education companies, including University of Phoenix, Capella, Career Education Corporation and Kaplan.

“Trends continue to show that the number one source prospective students turn to when researching educational options is the Web. This will only accelerate as the future tech- savvy, education-hungry generations continue through the pipeline,” says Rob Peyree, CEO of WorldClass Strategy. “To join a team that consists of some of our most respected competitors in online marketing produces a combination that is unmatched in the industry in terms of experience, knowledge and proven track record in serving colleges and universities.”

WorldClass Strategy is the fourth acquisition in the education space by Halyard Education Partners in the past two years, including eLearners, Educational Directories, GoalQuest and now WorldClass Strategy. In combination, Halyard Education Partners serves the marketing needs of more than 3,000 higher education institutions nationwide.

“Combining WorldClass Strategy’s online capabilities with those that exist already within Halyard Education Partners creates the leading platform for generating student leads across the entire for-profit and non-profit higher education spectrum,” said Bruce Eatroff, a partner at Halyard Capital. “We are delighted that WorldClass Strategy’s management is joining our team as they share our vision to build the leading online marketing and information company focused exclusively on higher education.”

The transaction was financed by additional equity from Halyard Capital and a new first and second lien bank facility underwritten by BMO Capital Markets। Arbor Advisors, LLC served as financial advisor to WorldClass Strategy on the transaction. Akin Gump Strauss Hauer & Feld LLP served as legal advisor to Halyard Education Partners and WorldClass Strategy was represented by Perkins Coie LLP.

For more articles or postings about different markets blogs please visit my articles and links directory of blogs.

http://googlelinksdirectory.com/

Thanks for yours time have a good day :-)

Home Educating 11+

The deadline for registering Callum in Secondary School comes up in December. This is something that Stuart and I have constantly on our minds. We have been happily carrying on with our home education and this deadline is creaping up on us.

Home Educating friends think we are mad even considering sending him to school, but I feel that it deserves really careful consideration. I know eloquent, literate and well educated teenagers who are home educated. Their parents seem to manage to organise language lessons, science lessons, maths lessons etc. I have a good education but it was a long time ago and A level maths looks a bit scary. Mind you we have been doing long division this week and it is a whole lot less difficult than I remember it. I suppose we had the freedom to take our time over it and follow the steps until we understood (Callum got it faster than me!!).

I always seem to manage to sit next to teachers at social occasions. They constantly tell me that secondary education takes real skill and commitment - the implication is that we couldn't do it. I am certain that dealing with 30 kids in a classroom and teaching them all science whilst stopping them from doing some real damage with the chemicals is a skill I don't have. What I do have is a commitment to my child and a real desire to have him succeed in life. I am prepared to do what I need to do to make that happen.

I am not sure what I remember from my secondary education and as the years go on I remember less and less. It provided me with a great stepping stone to what I wanted to do. I was average in my exams and received the qualifications I needed to get to degree level and then on to do my professional exams. Certainly I instantly forgot the Physics that I was not interested in and remember more of the History that I was interested in.

Here comes the question. Is secondary school about education or about passing exams? I am sure I can do the education bit. We are constantly learning. We are building up knowledge and teaching ourselves to learn. What we are also doing is training the children to be independant learners. I think it is the exams that I worry about!

I am not sure this makes a lot of sense but I would love to hear from people who are "doing" 11+ education and how they do it!!

For more articles or postings about different markets blogs please visit my articles and links directory of blogs.

http://googlelinksdirectory.com/

Thanks for yours time have a good day :-)

Conservation evidence

A web site aimed at increasing the effectiveness of conservation management measures by promoting the sharing of knowledge about past cases. These are submitted to an online, peer reviewed journal - Conservation Evidence - which is freely available in html and in PDF formats। Also available are summaries of reports and published papers relating to conservation interventions. The site’s database can be searched or browsed.

For more articles or postings about different markets blogs please visit my articles and links directory of blogs.

http://googlelinksdirectory.com/

Thanks for yours time have a good day :-)

Midwifery Resources

Some handy stuff just published of use for midwives:

Breastfeeding: off to the best start - a new leaflet for expectant and new mothers on the benefits of breastfeeding, published by the Department of Health.

Diabetes in Pregnancy- the final report of the Confidential Enquiry into Maternal and Child Health (CEMACH) including key finding for women with type 1 and type 2 diabetes.

Perinatal Mortality- also from CEMACH, look at evidence for the major risks for perinatal mortality।

For more articles or postings about different markets blogs please visit my articles and links directory of blogs.

http://googlelinksdirectory.com/

Thanks for yours time have a good day :-)